Keyword Discovery - FAQ

Why does Overture return a greater number of results than Keyword Discovery?

Overture aggregates "like" results. So the Overture results will include terms that are similar:

for the query "cheap international calls", Overture's data will include results for the following terms:

"cheap international calling"
"international calling cheap"
"calling international cheap"
"cheap international calls"
"cheap interrantional call"
"cheapest international calls"

Hence the greater number of results. The Keyword Discovery database does not group results in this way.

We don't recommend using Overture figures as they are very skewed.

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