Keyword Discovery - FAQ

Why are the Keyword Discovery results different from the Wordtracker results?

The WordTracker predicted daily total is an estimate based on Wordtracker's data sample. It is an extrapolated figure based on what WordTracker believe is the total number of internet searches.

So if WordTracker sees 1 click per day on a given term, and assuming they have a sample of say 0.25% of the total internet searches, they would report that one click as 400 daily searches.

The Keyword discovery total is the TOTAL number of searches in the Keyword discovery database. That is, the total number of actual searches recorded on that term, NOT an estimate.

This means that you can not compare these two totals as the Keyword discovery total will almost always be lower.

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